Leaning Into the Witchy Vibe: Why I’m Embracing Magic in My Author Brand
If you’ve been poking around my Melissa Bourbon Pinterest account or website lately, you might’ve picked up on something new—something a little… witchier. A few more magical pins. Some folklore-inspired content. A definite shift toward that cozy, mystical vibe. Yep. It’s intentional. And honestly, it feels exactly right. Magic has always been a part of my storytelling. From the legacy of bibliomancy in the Book Magic Mysteries to the ancestral threads woven into The Ghost Orchard, I’ve always been drawn to stories where the unseen nudges the ordinary. But for a while, I kept those elements kind of quiet. I stayed in my lanes: cozy mystery author here, writing coach there, folklore enthusiast somewhere else. But I’ve realized… those lanes all lead to the very same place. So I’m leaning into it fully. And that includes my Pinterest presence, my blog content, and the way I talk about my books. Why This Feels Like the Right Move We hear a lot about author branding, and usually it sounds like a marketing buzzword. But for me, it’s not about logos or color palettes. It’s about alignment. About making sure everything I share—from writing tips to story inspiration—feels like me. And the fact is, I love stories filled with intuition, quiet magic, feminine power, ancestral threads, and characters with secrets that stretch back generations. That’s the heart of what I write and teach. So it only makes sense that my content reflects that, too. This Means a Shift in My Pinterest Strategy Magical writing prompts and story structures that tap into archetypes and intuition Behind-the-scenes peeks into the Book Magic world and my new project, The Ghost Orchard Witchy aesthetics (without the pointy hats, unless they’re cute) Seasonal book lists, writing rituals, and folklore-inspired visuals And yes—writing tips! Just with a little more soul and sparkle I’ll be infusing everything with the kind of story magic I love most. It’s less of a pivot and more of a permission slip. One I finally gave myself. If you’re a writer, reader, or dreamer who believes in the magic of storytelling… hello! You’re in the right place. Thanks for following along. I’m so excited to share more of this path with you. xxx, Melissa ✨ Want to explore more story magic? Check out my Pinterest board: Magical Writing Vibes Or dive into the Book Magic Mysteries to see where it all began. Read more about my magical heroines!
