Approximate Population of US: 305, 790,000
80% of these Americans want to write a book!
1/3 of high school graduates never read another book
42% of college graduates never read another book after college
80% of US families DID NOT buy or read a single book last year
70% of American Adults haven’t set foot in a bookstore in at least 5 years
57% of new books are not read to completion
70% of books published do not earn back their advances
70% of books do not make a profit
Of American readers, 53% read fiction, 43% read nonfiction
Mystery and Suspense are the favorite fiction category at 19%
55% of fiction is bought by women, 45% by men
2,000,000 + manuscripts are submitted annually; Close to 95% of these are rejected
Of those, approximately 120,000 new books are published each year in the US
A fiction book is considered successful if it sells 5,000 copies
A nonfiction book is considered successful if it sells 7,500 copies
The average bookstore shopper will spend 8 Seconds looking at a book’s front cover and 15 seconds looking at the back cover
Other daily statistics: Every day, the Average American spends 4 hours watching TV, 3 hours listening to the radio, and 14 minutes reading magazines.